Virtual Digital Marketing Director

Location: Remote

Annual Salary: USD 120,000

Position Overview:

We seek a highly skilled and experienced Virtual Digital Marketing Director to lead and manage our digital marketing efforts. As a key team member, you will develop and execute comprehensive digital marketing strategies that drive brand awareness, engagement, and conversion. This role requires a blend of strategic thinking, creative vision, and hands-on execution, all while working remotely.

Key Responsibilities:

1. Strategic Planning and Execution:
   • Develop a cohesive digital marketing strategy aligned with the company's goals and objectives.
   • Identify target audiences and create detailed buyer personas to tailor marketing efforts effectively.
   • Analyze market trends, competitor activities, and emerging digital marketing technologies to refine strategies.
2. Content Strategy and Management:
   • Oversee creating engaging and relevant content across various digital channels, including websites, blogs, social media, and email marketing.
   • Ensure content is optimized for SEO, audience engagement, and conversion.
   • Collaborate with content creators, designers, and other team members to maintain a consistent brand voice and messaging.
3. Digital Advertising and Campaign Management:
   • Planned, executed, and managed digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
   • Monitor and optimize ad performance, including budgeting, targeting, and creative testing, to achieve maximum ROI.
   • Develop and implement retargeting strategies to re-engage potential customers.
4. Social Media Management:
   • Develop and execute social media strategies to increase brand visibility and engagement.
   • Manage social media accounts, including content scheduling, community engagement, and performance analysis.
   • Stay updated on social media trends and best practices to keep the brand’s presence relevant and dynamic.
5. Email Marketing:
   • Created and managed email marketing campaigns, including newsletters, promotional offers, and automated email sequences.
   • Segment email lists and personalize content to improve open rates, click-through rates, and overall campaign effectiveness.
   • Analyze email campaign performance and implement improvements based on data-driven insights.
6. Analytics and Reporting:
   • Track, analyze, and report on key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives.
   • Utilize tools such as Google Analytics, social media analytics, and marketing automation platforms to gather data and generate insights.
   • Prepare regular reports for senior management, highlighting successes, challenges, and actionable recommendations.
7. Team Leadership and Collaboration:
   • Lead and mentor a remote team of digital marketing professionals, ensuring clear communication, collaboration, and productivity.
   • Work closely with other departments, including sales, product development, and customer support, to align marketing strategies with overall business objectives.
   • Foster a culture of creativity and innovation within the team, encouraging the exploration of new digital marketing opportunities.
8. Budget Management:
   • Develop and manage the digital marketing budget, ensuring effective allocation of resources across various channels and campaigns.
   • Monitor expenditures and adjust strategies to stay within budget while achieving marketing goals.
9. Customer Relationship Management:
   • Enhance customer experience through personalized marketing efforts and effective communication strategies.
   • Implement feedback mechanisms to gather customer insights and improve marketing strategies accordingly.
10. Compliance and Best Practices:
    • Ensure all digital marketing practices comply with legal regulations and industry standards, including data privacy and advertising guidelines.
    • Stay informed about changes in digital marketing best practices and regulatory requirements.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field. Advanced degrees or certifications (e.g., Google Analytics, HubSpot, Facebook Blueprint) are a plus.
• Minimum of 7 years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful digital marketing strategies and campaigns.
• Strong understanding of digital marketing tools and platforms, including SEO, PPC, social media, email marketing, and content management systems.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional communication and leadership skills, with experience managing remote teams.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced, remote environment.

Preferred Skills:

• Experience with e-commerce marketing and lead generation strategies.
• Familiarity with CRM systems and marketing automation tools.
• Knowledge of emerging trends and technologies in digital marketing.

How to Apply:

We invite you to apply if you are a results-driven digital marketing professional passionate about leading remote teams and implementing impactful marketing strategies. Please submit your resume and cover letter detailing your relevant experience and achievements.